Deliverables
What you actually receive, by engagement type
Examples of what each engagement type produces. These are illustrative, not guaranteed inclusions — your exact deliverables and quantities are defined in your signed Statement of Work.
Diagnostic & Strategy Engagements
- Market position diagnosis document
- Competitor positioning map
- Buyer intent and pain-point map
- Local search opportunity analysis
- Website, GBP, social, and proof audit findings
- Content gap analysis
- Conversion path review
- Messaging direction for homepage and services
- Prioritized 90-day roadmap
Strategy engagements produce analysis and roadmaps — never implementation or a full website.
Website & Setup Sprints
- Market-positioned homepage and service page architecture
- Service pages written around real local search intent
- Metadata, headings, internal linking, and structured data
- Mobile-first responsive build with performance optimization
- Lead forms with tracking and notification routing
- Analytics and Search Console setup
- Launch QA checklist and handoff documentation
Page counts, content volume, and integrations are defined per SOW.
Monthly SEO & Content Management
- Monthly content production as scoped (service pages, FAQs, comparison content, local proof content)
- Topic cluster and internal linking expansion
- On-page optimization improvements
- Search opportunity monitoring and expansion
- Proof and review integration into pages
- Monthly reporting with real movement, not vanity metrics
Content volume and reporting cadence are defined per SOW.
Google Business Profile & Reputation
- Category, service, and attribute optimization
- GBP posts as scoped
- Photo strategy and upload cadence
- Q&A seeding with real customer questions
- Review request workflow and response templates
- Testimonial mining and proof organization
- UTM tracking on GBP links
No map-pack placement is guaranteed. Review growth depends on your customer volume and service quality.
CRO & Conversion Sprints
- Landing page and conversion path audit
- Messaging and offer clarity improvements
- CTA hierarchy and form optimization
- Trust and proof element placement
- Analytics event review and fixes
- Prioritized conversion improvement roadmap
Conversion improvements are not guaranteed; changes are hypothesis-driven and measured.
Automation & AI Systems
- CRM pipeline and workflow configuration
- Missed-call and new-lead follow-up sequences
- Email/SMS templates (consent-compliant)
- Review request automation
- Lead routing and notification rules
- AI-assisted reporting summaries as scoped
Client pays CRM, SMS, email, and AI platform costs unless explicitly included in the SOW.
Deliverables shown are examples, not guaranteed inclusions. Final deliverables are defined in a signed Statement of Work.
Want to know what your project would include?
Start with a Growth Diagnostic. Your proposal will list exact deliverables and quantities for your market — in writing.
No guaranteed rankings or revenue — just honest strategy, real execution, and realistic timelines.