Contractor Supply / E-commerce
Gutter Supply E-commerce SEO
A strategy breakdown from real work in The Mars Art Marketing portfolio ecosystem. No invented metrics — just the thinking you can apply to your own business.
The challenge
A supply business serving two very different customers — local contractors who pick up, and national buyers who ship — with a product catalog that must make sense to both, and to search engines.
GutterAll — live at gutterall.com. See the full portfolio breakdown.
The approach
Architected products and categories around how contractors actually search: by material, profile, machine, and use case.
Built dual conversion paths: local pickup for Portland-area contractors, national shipping for everyone else.
Developed resource-driven selling: education content and product detail that answers buyer questions before checkout.
Connected commerce to social: product content designed to feed social channels and GBP presence.
Lessons for your business
E-commerce SEO is architecture first: category structure decides what you can rank for before a single word is written.
Hybrid local/national businesses need explicit paths for each audience or both convert poorly.
Education content is sales infrastructure in considered purchases.
What this proves
We can handle complex catalogs and hybrid business models — not just brochure sites — and structure them for organic discovery.
Find out why customers are not finding you.
Start with a Growth Diagnostic. We analyze your market, positioning, website, Google Business Profile, and conversion path — then give you a clear roadmap. Strategy first, execution second.
No guaranteed rankings or revenue — just honest strategy, real execution, and realistic timelines.